Mandatory Assignment 07 – Branding and Packaging

This mandatory assignment was made up of the learning activities that we have been working on for the past four weeks.
You can read all about the process in my previous posts:

Creative Workflow (Logo)

Visual Language (Infographics and brochure)

Packaging Design

Point to Sale

You can see my PRODUCT PRESENTATION HERE

Week 29 – Point to Sale

Part A

Consider the touchpoints of your brand in general (to ensure that all the elements work together) and then focus on your packaging. Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:

1. Can customers clearly see your product in your Point of Sale elements?
   Do you use your Point of Sale to also showcase your actual product?
2. Brand Integration
   Does it integrate with the brand’s look and feel?
3. Designed to sell!
   Does it persuade customers to buy your product?

   Poster

   Product stand

   Shelf banners
   

Part B

Brand manual.
Take pictures of your elements and include them in a presentation of your brand called a brand manual or a design manual. Your brand manual should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
Hand in your brand manual as a PDF.

THE BRAND MANUAL

Tip: Take a picture of a shop’s interior and use Photoshop to show your Point of Sale elements within a “real” environment.

Week 27 – Visual Language

Learning Activity – Illustration, Infographic and Brochure

Practical assignment (observation and analysis)

Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like). When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson. You must illustrate an infographic and design a brochure: 1. Illustration of infographic The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant. 2. Design of brochure Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it. See the brochure HERE